Branding vs Marketing
What is Branding? Why Choose Gordon Branding Group?
Think of developing a brand to taking a road trip. Your brand would develop the desired destination, what direction you need to go in, strategies you want to take/implement to get there, and where to rest. The role of Gordon Branding Group firm is to implement: set goals, benchmarks, major milestones, the company’s approach, positioning, help you figure out who you are selling to, and why.
Gordon Branding Group was built on understanding and delivering all aspects of branding for our clients within one firm. Our goal is to understand your business needs, assess your current challenges and goals, and recognize where you are in the cycle of your business goals. Our full-service in-house team was built to support the strategy designed for your brand. From strategy consultants to public relations consultants to your graphics team, advertising creative direction team and more.
Our goal is to help position you to tell your brand story and build awareness.
Welcome to Gordon Branding Group, where…
Business Strategy Meets Messaging & Design
Brand Development Services Include But Limited To:
Client Development | Brand Management | Public Relations | Media Training | Web Development | Social Media Management | Campaigns | Timeline Layout | Press Kit Packaging | Tour Logistics | Product Development | & more
What is Marketing?
Marketing is everything a company does to maneuver goods or services from concept to consumer. It shows the customers why they should buy your product or services over your competitors.
Most personal brands and startup businesses eliminate the crucial steps of brand strategy development and hurdle straight to marketing only to back paddle to us realizing missing elements are stunting their growth. This is when our rebranding expertise comes into gameplay. Research, tactics, and creativity become the major components to repositioning our clients brand awareness, sales growth, and traffic.
Yes, marketing is a major key but branding strategy is the initial crucial puzzle piece to developing a cohesive brand recognition tactic. Which is why we don’t stop at just brand strategy development for our clients, our goal is to complete the task and develop the marketing that is consistent with your brand strategy.
It Includes Identifying Your Marketing Mix
Marketing Services Include But Not Limited To:
Product Marketing | Brand Testing | Product Launches & Releases | Product Placement | Content Marketing | Digital Marketing | Advertisement | SEO Listing | Review Reputation | Market Growth Campaigns | & more
What’s a Strategy Without Cohesive Marketing?