The Gordon Branding Group combines business, marketing, communication to develop an authentic strategic brand strategy that with differentiate our clients brands from any other startup, midsize/large firms, products or services.
There is a misconception of what a brand is; some seem to think a brand is:
- Your logo
These things express your brand but, it doesn’t tell the story of your brand, your promise of experience, customer service or how you plan on creating a consistent expectation to deliver your client’s needs and wants. We at the Gordon Branding Group, like to call it the 5 W’s.
Working with The GBG we creatively craft the message your customer wants to hear and one you can deliver for a lifetime after extensive research and audits. Our team strategy is built on an 8-week timeframe the includes 5 phases:
- Discovery Meeting
- Present Strategy
- Initial Design Concept
- Refined Concepts
- Brand Guideline Documents